For 125 years, charge hours have been the go-to metric for measuring performance at an accounting firm. However, when firms focus on input hours to measure value created for clients, they disincentivize creativity, innovation, and efficiency. In short, superstar employees are punished for their efficiency by being given more work.
As we look to the future, I propose that firms do not hire people for their chargeable hours; rather, they should hire employees for the revenue they can generate for the firm. You might think these mindsets are one and the same, but they are totally different.
What if we shifted our mindset to focus on the revenue ...